Measure Link Performance Inside Social Planner

Modified on Thu, 29 Jan at 7:59 AM

What’s new
You can now track how every shared URL performs across platforms.
  1. View:
  • Total clicks
  • Platform-wise breakdown
  • Trend visualization over time
  1. Advanced Filters & Sorting
  • Quickly segment insights using:
  • Selected social platforms
Why it matters
URL Tracking helps users:
  • Attribute traffic to specific posts, platforms, and campaigns
  • Replace manual spreadsheets and third-party link trackers
  • Identify high-performing URLs and optimize posting strategy
  • Improve ROI by doubling down on top-converting content
How it works
  • Go to Marketing → Social Planner → Statistics → URL Tracking
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  • When composing a post, you can assign a Campaign Name to your link. All posts using that same link + campaign are grouped together in analytics, helping you compare and understand performance across posts and channels.
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Every URL you share through Social Planner is now measurable. You can track:
  • Total clicks on each shortened or original URL
  • Platform-wise performance (Facebook, Instagram, LinkedIn, etc.)
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